WE ARE

Chief and Turtle

this is pretty much how proud and
excited we are to have you here...

proud to be

female founded

find out more about the founders and the team...

Rachel Watkyn - Founder, CEO

Rachel Watkyn is known for her trailblazing success in the eco-friendly packaging industry. Rachel launched Tiny Box Company after realising it was impossible to source recycled cardboard packaging for the Fair trade jewellery business she was trying to launch.

Her care for the environment has raised her awareness of the limited accessibility for easy-to-find sustainable activewear.
Being a change-maker, Rachel felt something had to be done to shake up the industry and help make sustainable sportswear easier to find, whilst helping bring visibility to many brands doing such exciting things.

Rachel added some key ingredients to the founding team and together envisioned a fun and seamless shopping experience for like-minded people working on being the best versions of themselves.

Tia & Danielle, co-founders

Rachel added two key ingredients to the founding team, both eco-conscious millennials. Marketing guru Tia has been busy creating you an online shopping experience like no other; from our sustainability 'badges of honour', our easy to digest information pages and our 'shop the look' features. Whilst sustainable fashionista Danielle has been busy creating relationships with innovative brands creating beautiful products in a more sustainable way. She's carefully curated the selection of products you see on the site today.

The three together have envisioned a fun and seamless shopping experience for like-minded people working on being the best versions of themselves. An absolute passion project for all three of them, and they're hoping you'll love Chief and Turtle just as much as they do.

the team

team work makes the dream work.

Tech whiz Amber assisted Tia in bringing to life our first of its kind website. Our keen researcher Matt looked into everything, from the market, to brands, to certifications and fabrics. And fashion assistant Becky is on hand to help Danielle juggle the job loads that come with building a stock holding business (not to mention most of the team hosting their own social media content and challenges!)